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West Coast Mercantile

Photography and Video

Who are we

We are comprehensive production company and for the last 5 years we have had the pleasure of partnering with brands creating lasting imagery that makes an impact. Our studio is currently located in the growing city of Everett, Washington, were we focus primarily on capturing consumer products in their best light, whether in stills or motion.

When advertising a product or brand, images are often the first impression potential customers have and you want it to count. Whether it's on-white photos for the website, a hero banner, lifestyle imagery, or a proper video to bring it all together, we want to partner with you to help put your best foot forward.                             

Let's create exceptional images together.


Spencer Wallace - Founder/Photographer

Living life in Everett with my wife and dog in our 1920 home. Remodeling homes in my down time.


Jake Torrey - Producer/Videographer

Passionate people person and world traveler.


Our Process

Photo Process

  1. Discuss the objective of the photos, overall look and feel, and how the photos will be implemented.

  2. Put together a shot list.

  3. Shoot days.

  4. Send rough images for approval.

  5. Retouch all images.

  6. Deliver edited photos for approval.

  7. Final edits are made and photos delivered to you and your team.

Video Process

  1. Discuss the objective of the video, overall look and feel, and how the video will be implemented.

  2. Put together a shot list.

  3. Shoot days.

  4. Send rough cut of voice over. c

  5. Send cut of footage with voice over for content review.

  6. Second round of edits and send them back to your for further review.

  7. Color grade and transitions added.

  8. Final edits are made and video versions are delivered to you and your team.

Photography examples


Shot List

Product Gallery Photos

  1. Folded & Stacked, no background. Used for selecting colors, hover-over image

    1. 6-piece

    2. Pillow case only

    3. Fitted sheet only

    4. Flat sheet only

  2. Folded & Stacked, with a simple background (table, wall), from side. Used for gallery view.

  1. Home Page

    1. Micro-video of “shake-out” of flat sheet while putting on mattress

      1. Washed out, bright, to be looped on home page, front and center, slo-mo, up close, like you are under the sheets

    2. Still shots of sheets on a bed, in bedroom setting

      1. Theme 1: modern, black, white, and grey colors used

      2. Theme 2: mid-century classic, organic colors (wood, browns, copper)

  2. Illustrative shots

    1. Micro-video

      1. Fitted sheet corners, how they are patterned & cut to stay on mattress

      2. User finding WCM logo on fitted sheet, using it to orient installation direction

      3. Pillow case envelope enclosure and trapping a pillow inside

    2. Still Shots

      1. Two different depths of fitted sheet

      2. Flat sheet is wider too



  • 11 images

  • 6 looped videos w/ graphics

Creative Fee

  • $2000 Day of photography and video


  • $350 - Location ($500 on weekends)

  • $250 - Equipment Rentals

Post Production

  • $550 - Retouching Images - Additional images $50/each

  • $800 - Video editing. $100/hr for 8hrs. versions - final invoice will reflect actual time.

    • Music selection

    • Premier Pro (general editing) includes:

      • Compiling

      • Timing

      • Transitions

      • Audio

      • Color Grading

      • Finalizing (Exporting to H.264/MOV/MP4 etc...)


Total $3,950 + 0 tax

50% upfront, 50% on delivery.

After approval of the estimate we will follow up with the terms and contract.

Let's create exceptional images together!